Data protection – Bodenseemarke

Data protection

Privacy Policy

1) Introduction and contact details of the responsible party

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data that can be used to personally identify you.

1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is Eugen Noll & Anastasia Noll Bodenseemarke GbR, Zaunkönigweg 8, 88048 Friedrichshafen, Germany, Tel.: +491638419442, E-Mail: info@bodenseemarke.com. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 When you use our website for purely informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed this page
  • Browser used
  • Operating system used
  • IP address used (possibly in anonymized form)

The processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to subsequently review the server log files should there be concrete indications of unlawful use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to us). You can recognize an encrypted connection by the "https://" prefix and the padlock symbol in your browser's address bar.

3) Hosting & Content Delivery Network

3.1 Shopify

For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”).

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

3.2 AWS CloudFront

We use a Content Delivery Network from the following provider: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA

This service allows us to deliver large media files, such as graphics, page content, or scripts, more quickly via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website, in accordance with Article 6(1)(f) GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

3.3 Cloudflare

We use a Content Delivery Network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service allows us to deliver large media files, such as graphics, page content, or scripts, more quickly via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website, in accordance with Article 6(1)(f) GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

4) Cookies

To make your visit to our website more enjoyable and to enable the use of certain features, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for a longer period and allow us to save your website settings (so-called "persistent cookies"). In the latter case, you can find information about the storage duration in your web browser's cookie settings.

If any of the cookies we use process personal data, this processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

You can configure your browser to notify you when cookies are set and allow you to decide whether to accept them individually, or to block cookies in certain cases or entirely.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Making contact

5.1 Shopify Inbox

This website uses the live chat system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

The processing of personal data transmitted via chat is carried out either in accordance with Article 6(1)(b) GDPR, because it is necessary for initiating or fulfilling a contract, or in accordance with Article 6(1)(f) GDPR based on our legitimate interest in effectively supporting our website visitors. Your data transmitted in this way will be deleted, subject to any conflicting statutory retention periods, once the matter in question has been conclusively resolved.

In addition, further information may be collected and analyzed using cookies for the purpose of creating pseudonymized user profiles. However, this information does not serve to personally identify you and is not combined with other data sets. If this information is personally identifiable, it is processed in accordance with Article 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization purposes.

You can prevent cookies from being set by adjusting your browser settings. However, this may limit the functionality of our website. You can object to the collection and storage of your data for the purpose of creating a pseudonymized user profile at any time with effect for the future.

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

5.2 Self-assessment reminder

We will only use your email address to send you a one-time reminder to submit a review of your order based solely on your explicit consent in accordance with Article 6(1)(a) of the GDPR. You can withdraw your consent at any time by contacting the data controller.

5.3 When you contact us (e.g. via contact form or email), personal data will be processed – exclusively for the purpose of processing and responding to your request and only to the extent necessary.

The legal basis for processing this data is our legitimate interest in responding to your inquiry, pursuant to Article 6(1)(f) GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted when it is clear from the circumstances that the matter has been resolved and provided that no statutory retention obligations apply.

6) Comment function

When you use the comment function on this website, your comment, the time it was posted, and your chosen username will be stored and published on this website. Your IP address will also be logged and stored. This IP address is stored for security reasons and in case you, as the person posting the comment, infringes the rights of third parties or posts illegal content. We need your email address to contact you if a third party objects to your published content as being unlawful.

The legal basis for storing your data is Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are objected to as unlawful by third parties.

7) Data processing when opening a customer account

In accordance with Article 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required for account opening in the input fields of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above address of the data controller. After your customer account is deleted, your data will be deleted provided that all contracts concluded through it have been fully processed, no statutory retention periods apply, and we have no legitimate interest in continuing to store it.

8) Use of customer data for direct marketing

8.1 Subscribe to our email newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send you the newsletter is your email address. Providing any further information is voluntary and is used to personalize our communications with you. We use the double opt-in procedure for newsletter subscriptions, which ensures that you only receive newsletters after you have explicitly confirmed your consent to receive them by clicking a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR. We store your IP address, which is registered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the data controller named above. After unsubscribing, your email address will be immediately deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, which we will inform you about in this privacy policy.

8.2 SMS Marketing

On our website you have the option to sign up to receive SMS notifications about current offers, promotions and information about orders placed.

Your mobile phone number is mandatory for receiving SMS notifications. Providing further information is voluntary and will be used to personalize our communications with you.

For sending SMS messages, the so-called double opt-in procedure is used, which ensures that advertising SMS messages are only sent to you after you have expressly confirmed your consent to receive SMS messages by clicking on a verification link sent to the specified mobile phone number.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR. When you register for SMS messaging, the date and time of registration are also stored in order to be able to trace any potential misuse of your mobile phone number at a later date. The data collected during registration will be used exclusively for the purpose of sending you promotional SMS messages.

You can unsubscribe from SMS messages at any time by sending a message to the data controller named above, thereby revoking your consent for the future. After unsubscribing, your mobile phone number will be immediately deleted from the mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this scope, which is legally permitted and about which we inform you in this statement.

9) Data processing for order processing

9.1 Transmission of image files for order processing via upload function

On our website, we offer you the option of ordering product personalization by uploading image files. The submitted image will then be used as a template for personalizing the selected product.

Using the upload form on the website, you can directly transmit one or more image files from your device's storage to us via automated, encrypted data transfer. We then collect, store, and use the transmitted files exclusively for the production of the personalized product as described in the respective service description on our website. If the transmitted image files are shared with specific service providers for the production and processing of your order, you will be explicitly informed of this in the following paragraphs. No further sharing will occur. If the transmitted files or digital images contain personal data (in particular, images of identifiable individuals), all processing operations described above will be carried out exclusively for the purpose of processing your online order in accordance with Article 6 Paragraph 1 Letter b GDPR.

After the order has been fully processed, the submitted image files will be automatically and completely deleted.

9.2 Insofar as necessary for the processing of the contract for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact details you provided during the ordering process (name, address, email address) in order to personally inform you about upcoming updates within the legally prescribed period, in accordance with our legal information obligations pursuant to Art. 6 para. 1 lit. c GDPR, via a suitable communication channel (e.g., by post or email). Your contact details will be used strictly for the purpose of notifying you about updates we owe you and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in fulfilling concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

9.3 To fulfill our contractual obligations to you, we work with external shipping partners. We will pass on your name, delivery address, and, if necessary for delivery, your telephone number, exclusively for the purpose of delivering the goods (Art. 6 para. 1 lit. b GDPR) to a shipping partner selected by us.

9.4 Shirtigo

We use the following provider for order processing: Shirtigo GmbH, Siemensstraße 2, 50354 Hürth, Germany

Your name, address, and any other personal data will be forwarded to the provider in accordance with Article 6 Paragraph 1 Letter b of the GDPR solely for the purpose of processing your online order. Your data will only be shared to the extent that this is actually necessary for processing the order.

9.5 Use of payment service providers (payment services)

- Apple Pay

If you choose Apple Pay as your payment method, provided by Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing is handled via the Apple Pay function on your iOS, watchOS, or macOS device by charging a payment card stored with Apple Pay. Apple Pay uses security features built into your device's hardware and software to protect your transactions. Authorizing a payment requires entering a code you previously set and verifying your identity using Face ID or Touch ID on your device.

For payment processing purposes, the information you provide during the ordering process, along with your order details, will be transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before transmitting it to the payment service provider of the payment card stored in Apple Pay. This encryption ensures that only the website where the purchase was made can access the payment information. After the payment has been processed, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the successful payment.

If personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Apple retains anonymized transaction data, including the approximate purchase amount, date, and time, as well as whether the transaction was successful. Anonymization completely eliminates any possibility of identifying individuals. Apple uses this anonymized data to improve Apple Pay and other Apple products and services.

When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made through Safari on your Mac, your Mac and the authorizing device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and turn off "Allow Payments on Mac."

Further information on data protection with Apple Pay can be found at the following web address: https://support.apple.com/de-de/HT203027
- FLIZpay

This website offers one or more online payment methods from the following provider: FLIZpay GmbH, Pestalozzistraße 88, 10625 Berlin

To process your payment, the payment details you provide during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the contents of your order will be forwarded to us in accordance with Article 6 Paragraph 1 Letter b of the GDPR. In this case, your data will be forwarded exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
- Gini

This website offers one or more online payment methods from the following provider: Gini GmbH, Ridlerstr. 57, 80339 Munich

To process your payment, the payment details you provide during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the contents of your order will be forwarded to us in accordance with Article 6 Paragraph 1 Letter b of the GDPR. In this case, your data will be forwarded exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
- Google Pay

If you choose the payment method "Google Pay" from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing is handled via the "Google Pay" application on your mobile device, which must be running at least Android 4.4 ("KitKat") and have NFC capability. The payment will be processed by charging a payment card stored in Google Pay or a payment system verified there (e.g., PayPal). To authorize a payment via Google Pay exceeding €25, you must first unlock your mobile device using the verification method you have set up (such as facial recognition, password, fingerprint, or pattern).

For payment processing purposes, the information you provide during the ordering process, along with details of your order, will be shared with Google. Google will then transmit your payment information stored in Google Pay to the originating website in the form of a unique transaction number, which verifies the payment. This transaction number contains no information about the actual payment details of your payment method stored in Google Pay; instead, it is created and transmitted as a unique numerical token. In all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction is executed exclusively between you and the originating website through the debiting of the payment method stored in Google Pay.

If personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Google reserves the right to collect, store, and analyze certain transaction-specific information for each transaction made through Google Pay. This includes the date, time, and amount of the transaction; the merchant's location and description; a description of the purchased goods or services provided by the merchant; photos you attached to the transaction; the name and email address of the seller and buyer or sender and recipient; the payment method used; your description of the reason for the transaction; and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data and the optimization and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when you use other Google services.

You can find the Google Pay terms of service here:

https://payments.google.com /payments /apis-secure /u /0 /get_legal_document ?ldo=0 &ldt=googlepaytos &ldl=de

Further information on data protection at Google Pay can be found at the following web address:
https://payments.google.com /payments /apis-secure /get_legal_document ?ldo=0 &ldt=privacynotice &ldl=de
- Klarna

This website offers one or more online payment methods from the following provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

When you select a payment method from the provider that requires you to pay in advance (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be transmitted to the provider in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be transmitted exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

When selecting a payment method where the provider makes an advance payment (such as invoice, installment purchase or direct debit), you will also be asked to provide certain personal data during the ordering process (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, data on an alternative payment method).

To protect our legitimate interest in assessing our customers' creditworthiness, we forward this data to the provider for the purpose of a credit check in accordance with Article 6(1)(f) GDPR. Based on the personal data you provide, as well as other data (such as shopping cart contents, invoice amount, order history, and payment history), the provider checks whether your selected payment method can be granted with regard to payment and/or default risks.

In addition to internal provider criteria pursuant to Art. 6 para. 1 lit. f GDPR, identity and creditworthiness information from the following credit agencies may also be included in the decision-making process for the application review:

https://cdn.klarna.com /1.0 /shared /content /legal /terms /0 /de_de /credit_rating_agencies

The credit report may contain probability values ​​(so-called score values). If score values ​​are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data is among the factors, but not the only one, used in calculating the score values.

You can object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for processing payments in accordance with the contract.
- Paypal

This website offers one or more online payment methods from the following provider: PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg

When you select a payment method from the provider that requires you to pay in advance, your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be transmitted to the provider in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be transmitted exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

When selecting a payment method where we make advance payments, you will also be asked to provide certain personal data during the ordering process (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method).

In order to protect our legitimate interest in assessing your creditworthiness in such cases, we forward this data to the provider for the purpose of a credit check in accordance with Article 6 Paragraph 1 Letter f GDPR. Based on the personal data you have provided, as well as other data (such as shopping cart contents, invoice amount, order history, payment history), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

The credit report may contain probability values ​​(so-called score values). If score values ​​are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data is among the factors, but not the only one, used in calculating the score values.

You can object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for processing payments in accordance with the contract.
- Shopify Payments

This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

When you select a payment method from the provider that requires you to pay in advance (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be transmitted to the provider in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be transmitted exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
- Instant bank transfer

This website offers one or more online payment methods from the following provider: Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden

When you select a payment method from the provider that requires you to pay in advance (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be transmitted to the provider in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be transmitted exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

10) Online Marketing

Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses web beacons (small, invisible graphics) to collect information. These web beacons allow simple actions, such as website traffic, to be recorded, collected, and analyzed. The information generated by the cookie and/or web beacon about your use of this website (including your IP address) is generally transmitted to and stored on a Google server. This may also involve transmission to the servers of Google LLC in the USA.

Google uses the information obtained in this way to analyze your usage behavior with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not combined with other Google data. The information collected by Google may be transferred to third parties if required by law and/or if third parties process this data on Google's behalf. All processing described above, in particular the reading of information on the device used via cookies and/or web beacons, will only take place if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, Google AdSense will not be used during your visit to our website.

You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

11) Web analytics services

11.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, Google (Universal) Analytics sets cookies when you visit the website. These cookies are small text files stored on your device and collect certain information. This information includes your IP address, which Google, however, shortens by removing the last digits to prevent direct identification of individuals.

The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics, which is shortened, will not be merged with other Google data. The data collected through the use of Google (Universal) Analytics is stored for two months and then deleted.

All processing described above, in particular the setting of cookies on your device, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, Google (Universal) Analytics will not be used during your visit to our website. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information regarding Google (Universal) Analytics can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google (Universal) Analytics uses the special feature "demographics" to generate statistics about the age, gender, and interests of website visitors. This is achieved by analyzing advertising and information from third-party providers. This allows for the identification of target audiences for marketing activities. However, the collected data cannot be linked to any specific individual and is deleted after a storage period of two months.

Google Signals
As an extension to Google (Universal) Analytics, this website may use Google Signals to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized ads" feature in your Google account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de .

UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" function may be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 para. 1 lit. a GDPR, have created an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

11.2 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, Google Analytics sets four cookies when you visit the website. These cookies are small text files stored on your device and collect certain information. This information includes your IP address, which Google, however, shortens by removing the last digits to prevent direct identification of individuals.

The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics and shortened will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for two months and then deleted.

All processing described above, in particular the setting of cookies on your device, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your visit to our website. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information regarding Google Analytics 4 can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special feature "demographics" to generate statistics that provide information about the age, gender, and interests of website visitors. This is achieved by analyzing advertising and information from third-party providers. This allows for the identification of target groups for marketing activities. However, the collected data cannot be linked to any specific individual and is deleted after a storage period of two months.

Google Signals
As an extension to Google Analytics 4, this website may use Google Signals to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized ads" feature in your Google account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" function may be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have created an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

11.3 Google Tag Manager

This website uses the “Google Tag Manager”, a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).

The Google Tag Manager provides a technical foundation for bundling various web applications, including tracking and analytics services, and for calibrating, controlling, and linking them to conditions via a unified user interface. The Google Tag Manager itself does not store or read any information on user devices. The service also does not perform any independent data analysis. However, when a page is accessed, the Google Tag Manager transmits your IP address to Google, where it may be stored. Transmission to servers of Google LLC in the USA is also possible.

This processing will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to our website. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

Further legal information regarding Google Tag Manager can be found at https://policies.google.com/privacy?hl=de&gl=de .

11.4 Shopify Analytics

This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), this service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analysis of user behavior on our website and to create pseudonymized user profiles. Among other things, this enables the analysis of movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally prevents any direct identification of individuals. This data is not combined with clear personal data collected through other means.

All processing described above, in particular the reading or storage of information on your device, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits its transfer to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

12) Retargeting/remarketing and conversion tracking

12.1 Meta Pixel

Within our online service, we use the "Meta Pixel" service of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta").

If you click on an ad we place on Facebook and/or Instagram, the URL of our linked page is extended with a parameter using "meta pixels". This URL parameter is then entered into the user's browser after redirection via a cookie set by our linked page itself.

This allows Meta to define the visitors to our online service as a target group for displaying advertisements (so-called "ads"). Accordingly, we use the service to show the Facebook and/or Instagram ads we place only to users who have shown an interest in our online service or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they have visited) that we transmit to Meta (so-called "Custom Audiences").

On the other hand, the “meta pixel” can be used to track whether users were redirected to our website after clicking on an advertisement and what actions they take there (so-called “conversion tracking”).

The data collected is anonymous to us, meaning it doesn't allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, so a connection to the respective user profile is possible, and Meta can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for reading information on your device, will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to and stored on a Meta server; in this context, data may also be transferred to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

12.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google places a cookie in your browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to create target audiences. As part of using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.

All processing described above, in particular the setting of cookies to read information on your device, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to our website.

You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

Details about the data processing initiated by Google and how Google handles website data can be found here: https://policies.google.com/technologies/partner-sites

You can find more information about Google's privacy policy here: https://business.safety.google /intl /de /privacy / and https://www.google.de/policies/privacy/

12.3 Pinterest Retargeting Pixel

This website uses retargeting technology from the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

This technology allows us to target visitors to our website with personalized, interest-based advertising who have already shown interest in our shop and our products. The display of advertisements is based on a cookie-based analysis of past and current user behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus tailor the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This allows you to see advertisements that are highly likely to match your product and information interests.

All processing described above, in particular the setting of cookies to read information on your device, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to our website.

You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.

12.4 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

We use Google Ads to advertise our attractive offers on external websites using advertising materials (so-called Google AdWords). Based on the data from these advertising campaigns, we can determine the success of individual advertising measures. Our aim is to show you advertising that is relevant to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when you click on a Google ad. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If you visit certain pages of this website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of different Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. These customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users.

When using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.

Details about the processing triggered by Google Ads Conversion Tracking and how Google handles website data can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading information on your device, will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in from Google available at the following link: https://www.google.com/settings/ads/plugin?hl=de

To target advertising more effectively to users whose data we have obtained through business or similar relationships, we use a customer matching feature within Google Ads. For this purpose, we electronically transmit one or more files containing aggregated customer data (primarily email addresses and phone numbers) to Google. Google does not gain access to unencrypted data; instead, it automatically encrypts the information in the customer files during the transmission process using a special algorithm. Google can then only use the encrypted information to associate it with existing Google accounts that the individuals have created. This enables the delivery of personalized advertising across all Google services linked to the respective Google account.

Customer data is only transferred to Google if you have given us your explicit consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures regarding the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182 Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

12.5 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our aim is to show you advertising that is relevant to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on a Google ad. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of different Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. These customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.

Details about the processing triggered by Google Ads Conversion Tracking and how Google handles website data can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading information on your device, will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in from Google available at the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies. Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

12.6 Pinterest tag conversion tracking

This website uses the conversion tracking technology of the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

If you accessed our website via an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, tracking technology is used to read certain device and browser information, including potentially your IP address, in order to record and analyze user actions predefined by us (e.g., completed transactions, leads, website search queries, product page views). This allows us to create statistics about user behavior on our website after being redirected from an advertisement, which we use to optimize our offerings.

All processing described above, in particular the setting of cookies for reading information on your device, will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

12.7 TikTok Pixel

This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland.

If you accessed our website via an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, tracking technology is used to read certain device and browser information, including potentially your IP address, in order to record and analyze user actions predefined by us (e.g., completed transactions, leads, website search queries, product page views). This allows us to create statistics about user behavior on our website after being redirected from an advertisement, which we use to optimize our offerings.

All processing described above, in particular the setting of cookies for reading information on your device, will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

13) Page functionalities

13.1 Facebook Plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

These plugins enable direct interaction with content on the social network.

To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" or "Shariff" solution.

This integration ensures that when a page of our website containing such plugins is accessed, no connection is established with the provider's servers.

Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 para. 1 lit. a GDPR, will your browser establish a direct connection to the provider's servers. In this process, regardless of whether you are logged into an existing user profile, information about your device (including your IP address), your browser, and your browsing history will be transmitted to the provider to a certain extent and may be further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts. You can revoke your consent at any time by deactivating the plugin by clicking it again. However, this revocation does not affect data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

13.2 YouTube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the plugin. In doing so, certain information, including your IP address, is transmitted to the provider.

When embedded videos are played via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to the site, your data will be directly associated with your account when you click on a video. If you do not want this association with your account, you must log out before clicking the play button.

All of the aforementioned processing, in particular the setting of cookies for reading information on your device, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

13.3 Facebook Connect

On our website we provide a single sign-on function from the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

In addition to data being transmitted to the aforementioned provider's location, data may also be transmitted to: Meta Platforms Inc., USA.

If you have an account with the provider, you can use these account details to create a user account or to register on our website.

When you visit this page, this login function can establish a direct connection between your browser and the provider's servers, even if you do not have an account with the provider or are not logged in. The provider then receives information that you have visited our site. The information collected in this way (possibly including your IP address) is transmitted directly from your browser to a server of the provider and stored there. However, this information is not used to personally identify you and is not shared with third parties.

These data processing operations are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a user-friendly and interactive design of our online presence.

If you click the registration button to register with your account data on our website, the provider will transmit the general and publicly accessible information stored in your account (user ID, name, address, email address, age and gender) to us exclusively on the basis of your express consent in accordance with Art. 6 para. 1 lit. a GDPR.

We store and use the data transmitted by the provider to set up a user account with the necessary information (title, first name, last name, address, country, email address, date of birth), provided you have authorized this with the provider. Conversely, based on your consent, data (e.g., information about your browsing or purchasing behavior) can be transferred from us to your account with the provider.

The consent given can be revoked at any time with effect for the future.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

13.4 Google Maps

This website uses an online map service provided by the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service for displaying interactive maps to visually represent geographical information. Using this service will show you our location and make it easier for you to find us.

When you access pages on our website that include a Google Maps map, information about your use of our website (such as your IP address) is transmitted to and stored on Google servers. This may also involve transmission to the servers of Google LLC in the USA. This occurs regardless of whether you have a Google account and are logged in. If you are logged into Google, your data will be directly associated with your account. If you do not want this association with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them.

The collection, storage, and analysis of your data are carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR, based on Google's legitimate interest in displaying personalized advertising, conducting market research, and/or tailoring Google websites to user needs. You have the right to object to the creation of these user profiles, and to exercise this right, you must contact Google. If you do not agree to the future transfer of your data to Google in connection with the use of Google Maps, you can also completely deactivate the Google Maps web service by disabling JavaScript in your browser. Google Maps, and therefore the map display on this website, will then be unavailable.

Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

Further information on Google's privacy policy can be found here: https://business.safety.google /intl /de /privacy /

13.5 Endereco

To enable real-time verification of certain entries in the address form of our online shop's order process for input errors, we use the services of the following provider: Endereco UG, Balthasar-Neumann-Straße 4b, 97236 Randersacker, Germany

The provider validates the entered address, verifies the spelling, and adds any missing information. For ambiguous addresses, correct alternative suggestions are displayed. For this purpose, the address data you enter is transmitted to the provider, stored there, and analyzed.

This processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the proper recording of the correct address data of the customer for the conscientious fulfillment of our contractual delivery obligations and to prevent problems in the execution of the contract.

The provider processes the affected data separately and does not combine it with other data sets and deletes it as soon as its status or correctness has been confirmed, but no later than 30 days.

13.6 Google Maps API

To enable real-time verification of certain entries in the address form of our webshop's order process for input errors, we use the services of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data may also be transferred to: Google LLC, USA.

The provider validates the entered address, verifies the spelling, and adds any missing information. For ambiguous addresses, correct alternative suggestions are displayed. For this purpose, the address data you enter is transmitted to the provider, stored there, and analyzed.

This processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the proper recording of the correct address data of the customer for the conscientious fulfillment of our contractual delivery obligations and to prevent problems in the execution of the contract.

The provider processes the affected data separately and does not combine it with other data sets and deletes it as soon as its status or correctness has been confirmed, but no later than 30 days.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

Further information on Google's privacy policy can be found here: https://business.safety.google /intl /de /privacy /

13.7 Google Customer Reviews (formerly Google Certified Shops)

We work with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program allows us to collect customer reviews from users of our website. After making a purchase on our website, you will be asked if you would like to participate in an email survey from Google.

If you give your consent in accordance with Article 6 Paragraph 1 Letter a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. Your rating will then be aggregated with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. The use of Google Customer Reviews may also involve the transfer of personal data to the servers of Google LLC in the USA.

You can withdraw your consent at any time by sending a message to the data controller or to Google.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

Further information on Google's privacy policy can be found here: https://business.safety.google /intl /de /privacy /

14) Tools and other items

14.1 Cookie Consent Tool

This website uses a "cookie consent tool" to obtain valid user consent for cookies and cookie-based applications that require consent. The cookie consent tool is displayed as an interactive user interface when you visit the site, allowing you to grant consent for specific cookies and/or cookie-based applications by ticking boxes. By using this tool, all cookies/services requiring consent are only loaded if you grant the corresponding consent by ticking the boxes. This ensures that such cookies are only placed on your device if you have given your consent.

This tool uses technically necessary cookies to save your cookie preferences. No personal user data is processed in this process.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for processing is Article 6(1)(c) GDPR. As data controllers, we are subject to the legal obligation to make the use of cookies that are not technically necessary dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14.2 Channable

This website uses Channable, an online marketing tool provided by ProductImpulse BV, Kromme Nieuwegracht 66, 3512 HL Utrecht, Netherlands. This use is based on Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR. Channable uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website, such as browser type/version, referrer URL (the previously visited page), hostname of the accessing computer (IP address), and time of the server request, is generally transmitted to and stored on a Channable server in Germany. The IP address transmitted by your browser within the context of Channable is not merged with other Channable data. Furthermore, Channable only temporarily stores the IP address for a short period (generally a maximum of 24 hours) and then anonymizes it. The temporary storage is solely for the purpose of detecting potential click fraud (bot detection).

On behalf of the operator of this website, Channable will use this information to evaluate the performance of connected online marketing channels such as idealo.de or Google Shopping. You can prevent the storage of cookies by adjusting your browser settings accordingly. However, please note that in this case, you may not be able to fully utilize all the functions of this website. Furthermore, you can prevent Channable from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by using the opt-out option available at the following link: www.channelpilot.de/optout. In this case, an opt-out cookie will be set, which prevents the future collection of your data when you visit this website. The opt-out cookie is only valid for the browser you last used. If you delete the cookies in this browser, you will need to set the opt-out cookie again.

Further information on data protection in connection with Channable can be found at https://www.channable.com/privacy-policy

Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

15) Rights of the data subject

15.1 The applicable data protection law grants you the following rights as a data subject (rights of access and intervention) vis-à-vis us as the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising these rights:

  • Right of access pursuant to Art. 15 GDPR;
  • Right to rectification pursuant to Article 16 GDPR;
  • Right to erasure pursuant to Article 17 GDPR;
  • Right to restriction of processing pursuant to Article 18 GDPR;
  • Right to information pursuant to Article 19 GDPR;
  • Right to data portability pursuant to Art. 20 GDPR;
  • Right to withdraw consent pursuant to Art. 7 para. 3 GDPR;
  • Right to lodge a complaint pursuant to Article 77 GDPR.

15.2 Right of objection

If we process your personal data based on our overriding legitimate interest as part of a balancing of interests, you have the right to object to this processing at any time, on grounds relating to your particular situation, with effect for the future.

If you exercise your right to object, we will cease processing the data in question. However, further processing remains possible if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights and freedoms, or if the processing serves the purpose of establishing, exercising or defending legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. You can exercise your right to object as described above.

If you exercise your right to object, we will cease processing the data in question for direct marketing purposes.

16) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).

When processing personal data based on explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you withdraw your consent.

If statutory retention periods exist for data processed in the context of contractual or quasi-contractual obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer required for the performance of a contract or for initiating a contract and/or we no longer have a legitimate interest in its continued storage.

When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of establishing, exercising or defending legal claims.

When processing personal data for direct marketing purposes on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.